On Mel Brooks’ 100th birthday, a reminder that great comedy and great marketing share the same principle: trust your audience’s intelligence instead of chasing safe, forgettable messages.
Tag: storytelling
The Argument is the Product
Yellow journalism didn’t disappear—it evolved. Today’s publishers increasingly monetize public arguments by promoting provocative, paywalled headlines that spread outrage faster than the reporting needed to understand them.
Two Teachers, One Lesson: Seeing What Others Miss
How do we learn to see what others miss? Reflections on studying with Edward Tufte and Thomas Ockerse, and how sociology, leadership, systems thinking, and design shaped a career focused on meaning, signal, and organizational change.
The Content That Shouldn’t Work (But Does)
Why the content that makes the least sense often performs the best—and what it reveals about attention and engagement.