How do we learn to see what others miss? Reflections on studying with Edward Tufte and Thomas Ockerse, and how sociology, leadership, systems thinking, and design shaped a career focused on meaning, signal, and organizational change.
Author: Keith Paul
What Are We Protecting?
Builders ask what an organization could become. Stewards ask what should be preserved. The real leadership challenge is determining whether what we’re protecting still deserves protection.
The Content That Shouldn’t Work (But Does)
Why the content that makes the least sense often performs the best—and what it reveals about attention and engagement.
We’re Officially Sunsetting Marketing
Uncover the surprising insights on whether marketing is still necessary after pausing our efforts for six months.
Marketing is a Contact Sport
Anyone who has spent time doing marketing inside an organization understands the work is rarely quiet. In its truest form, it’s a contact sport.
Workforce Pell Demands an Account-Based Mindset from Colleges
Workforce Pell won’t just fund more programs — it’ll reveal which ones actually matter. Colleges that think like account-based marketers will start with employers instead of ideas. That’s where the real opportunity is.
Aligning Marketing Strategy with Workforce Pell
Workforce Pell is more than a policy shift—it’s an opportunity to rethink how institutions design and market career-connected education.
Narrative and Meaning in Marketing Leadership
Marketing leadership is often framed around channels, campaigns, and performance metrics. Those tools matter, but they sit on top of something more fundamental: interpretation.