How do we learn to see what others miss? Reflections on studying with Edward Tufte and Thomas Ockerse, and how sociology, leadership, systems thinking, and design shaped a career focused on meaning, signal, and organizational change.
Category: blogs
What Are We Protecting?
Builders ask what an organization could become. Stewards ask what should be preserved. The real leadership challenge is determining whether what we’re protecting still deserves protection.
The Content That Shouldn’t Work (But Does)
Why the content that makes the least sense often performs the best—and what it reveals about attention and engagement.
The Kind of Professional Orgs Say They Want
A sharp look at why organizations struggle with clarity, alignment problems, and the professionals who expose what isn’t working.
We’re Officially Sunsetting Marketing
Uncover the surprising insights on whether marketing is still necessary after pausing our efforts for six months.
Why People Use Facebook Instead of Google (Even When They Know Better)
Why do people ask Facebook questions that Google could answer instantly? It’s not laziness—it’s psychology. From shifting responsibility to seeking social validation, these posts reveal how people use communities to reduce uncertainty, avoid missing out, and feel confident in their choices.
Let Them Decide What You Are (They Already Do)
Most of your marketing isn’t coming from your messaging—it’s coming from how people interpret and talk about you. Let them.
Marketing is a Contact Sport
Anyone who has spent time doing marketing inside an organization understands the work is rarely quiet. In its truest form, it’s a contact sport.
Workforce Pell Demands an Account-Based Mindset from Colleges
Workforce Pell won’t just fund more programs — it’ll reveal which ones actually matter. Colleges that think like account-based marketers will start with employers instead of ideas. That’s where the real opportunity is.