On Mel Brooks’ 100th birthday, a reminder that great comedy and great marketing share the same principle: trust your audience’s intelligence instead of chasing safe, forgettable messages.
Tag: content strategy
The Argument is the Product
Yellow journalism didn’t disappear—it evolved. Today’s publishers increasingly monetize public arguments by promoting provocative, paywalled headlines that spread outrage faster than the reporting needed to understand them.
The Content That Shouldn’t Work (But Does)
Why the content that makes the least sense often performs the best—and what it reveals about attention and engagement.